Digital Marketing

SEO – Search Engine Optimisation

Your business has target keywords. They are the words that you want to appear first for when someone Googles a product or service you provide.

SEO, or Search Engine Optimisation, is the art and science of moving your website higher up the Google rankings, aiming for the top spot for your target keywords.

In previous years, this was done by crafty people who used shady tactics like “keyword cramming” and fake backlinks (links from other websites to yours). This was to trick Google into thinking their website was more relevant than it actually was to what the person was searching for.

The good news is Google got wise to this. Each time their algorithm updates, it’s just the scammers who lose out. Websites that follow honest SEO practices are rewarded with higher positions every day.

It begins and ends with relevant content, but there are a lot of tried and tested methods that can be followed in order to climb the Google ranks.

Contact us to find out how we can optimise your site to rank higher for your target keywords.

Social Media

Social Media is where your reputation lives, thrives and dies in the digital age.

People used to ask their friends if they had an experience with a business as a way of getting a recommendation. Now, they can find the Facebook page of a business and hear what every disgruntled customer has to say about them.

How you handle your social media will make or break your relationships with a lot of potential customers.

But it’s not all doom and gloom…

Social media is one of the greatest resources available for businesses to find new customers and keep their current ones coming back for more.

As always, the key is relevant content. Every post can’t be a “Buy my product” / “Look how great we are”, you need to speak to your customers about something they care about and listen to what they think.

People who interact with you on social media can be your biggest asset, or your biggest liability. It’s all about how you interact.

Get in contact to find out how we can help you start a meaningful dialogue with your current and potential clients that benefits everyone involved.

Pay-Per-Click Advertising (PPC)

If you want to increase your chances of being seen by your potential clients, you can pay for it.

By giving companies like Google and Facebook money, you can appear in front of a lot more people than you usually would. How “value-for-money” this is depends on how you do it.

Targeting the right audience is one of the best ways to ensure you aren’t wasting money on ads. For Google that means choosing the right keywords to bid on, for Facebook that means using the audience targeting feature to it’s full potential.

You also need to make sure you’re sending them to the right place. A well designed “landing page” can increase the ratio of site visitors to actual customers (your conversion rate) by a huge amount. Again, less money wasted on ads.

Get in contact to find out how we can help you spend your advertising budget in a more efficient way.

 

Email Marketing

Email marketing is one of the most over-looked, yet effective methods of online advertising. The cost is relatively low, your audience likes you (they liked you enough to give their email address) and if done correctly, it can have a massive impact and reach.

As with everything else in your online presence, relevant content is key. You can’t just keep sending adverts to people and hope one day to get a bite, you need to build a relationship with your audience.

Be the company that sends the emails people actually look forward to. Provide valuable information, show them how to get the most from the product or service you offer.

A customer who feels valued is much more likely to make another purchase from you than one who is ignored once money changes hands.

And with new, potential clients, showing that you actually care about your current clients can go a long way to making you stand out from your competition.

Get in contact to find out how we can help you send the right message.

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