Our Web Design and Marketing Services
Your business needs a website… but more than that, it needs an easy-to-use, mobile-friendly, secure website that performs on search engines.
With mobile users now overtaking desktop users, it’s essential that you have a website that looks great on all devices. Mobile-friendly sites automatically adjust to the device they are being viewed on, whether that’s a laptop, a tablet, or a mobile phone.
Without a mobile-friendly site, you’re relying on a user “pinching and zooming” their way around your desktop site and the fact is people don’t do that anymore. They press back and look for a better site. At Riverview, all our websites are built with mobile users in mind.
Our preferred content management system (CMS) is WordPress, but we’re happy to work with all platforms including Wix, Shopify, Squarespace, GoDaddy, Weebly, and more.
Website security comes from your hosting and setup. If you’re handling any personal data or want to take payments online, you’ll need an SSL-certified website using an https:// connection. When you host your website with us, we provide an SSL certificate so you can get the green padlock next to your site address, giving your customers confidence that their data is secure and keeping search engines happy.
Regularly updating your website is essential for keeping your site secure and functional.
WordPress (our preferred website builder) is the most popular content management system (CMS) on the internet. As such, hackers are always looking for ways to exploit vulnerabilities in the WordPress core, themes, and plugins which is why it’s important to have the latest versions of the core, theme, and plugin software installed.
At Riverview, we can take care of keeping your website safe and working as it should by carrying out the updates needed at regular intervals.
We offer one-off, monthly, and weekly maintenance packages where we will update your WordPress core, themes, and plugins, check that your website displays correctly on various browsers, test the functionality of your site and create backups if the worst were to happen.
We also offer secure, UK-based website hosting and GDPR / DPA compliance checks to keep your data safe.
Search Engine Optimisation (SEO)
Search engine optimisation (SEO) is the art and science of getting your website to climb the rankings of search engines with the aim of reaching the top spot for the keywords your potential clients are searching for.
SEO begins with keyword research, finding out what your potential clients are searching for when looking for someone that provides the service you provide or the products you sell.
Once you understand the right keywords to target, it’s time to structure your website and create content that search engines find relevant to those searches so you can show up as close to the top of page one as possible.
There are many ways to rank your website including technical SEO, creating backlinks to your website through guest posting and adding your site to directory websites, and adding structured data to your website’s pages.
At Riverview, we create bespoke SEO plans for your specific business that targets the potential clients that you want to reach, whether they’re based locally, nationally, or worldwide.
Digital Marketing Services
Digital marketing is a broad term to describe your online marketing activities.
Effective digital marketing begins with understanding your target audience and their needs. The best way to do this is to personality profiles for each of your ideal clients. That includes their age, gender, location, the problem they have that you can solve, how they use the internet, and when they’re most likely to be online.
Using the information gathered from the personality profiles you can now create content that targets them in the most precise way possible and shows them why you’re the perfect business to solve their problems.
This could involve an instructional video, an infographic, a blog post explaining how your product or service can solve their problem, or social proof of how you’ve helped other people through testimonials.
The best way to do this is organically through good content that provides value to potential clients via social media and email marketing, which is especially effective because people have already shown an interest in your business.
You can also boost how often people will come into contact with you through paid advertising on platforms like Facebook Instagram and LinkedIn as well as services like Google Ads where you’ll pay Google to put you at the top of the page for the keywords you want to show up for.
At Riverview, we create digital marketing plans that are tailored to your business and its potential clients.
Your creative is where the personality of your business shines through… it’s what makes your business unique.
It includes your branding, logo, colours, photos, videos, and the words you use at every touch-point of your business.
The key is consistency.
From handing someone a business card, to when they visit your website, placing an order, and receiving a confirmation email from you, the brand should be clear and consistent.
At Riverview, we work with a network of graphic designers, photographers, and copywriters to create branding packages that show your business in its greatest light.
Click the button below to find out how we can help to create a respected image for your business.
At Riverview, we don’t just work online. We know that it takes more than just a great web presence to make a business a success.
You need to bring your brand into the real world.
Business cards, leaflets, posters, banners, signs, and all sorts of marketing materials put you to the top of their mind whenever they see them.
Your brand and its values should be on show for the world to see. Clear branding with a consistent message.
We can help source the best quality materials at the best price so you can focus on delivering the products and services that your customers love.
We can also help source workwear and uniform to give your staff the professional look your business deserves.
Click the button below to learn more about the marketing materials we can help you source.
Workwear & Uniform
What Our Clients Think Of Us
Shirley H - DentoBeauty, Grays
"George was always there for us and came up with great ideas, and on top of it all on a timely matter."
"We couldn't be more happy with the quality website he developed for us."
Madeleine M - High House, Purfleet
"High House Purfleet Community Group have a new website they can be truly proud of thanks to the diligence and enterprise of George"
"Nothing has been too much trouble for him."
Shirley B - Footsteps, Tilbury
"Not only does my website look great, George has been on hand to answer my many questions about how to make use of it and guided me on how to run promotions and engage my customers."
Georgia S - Tanning Salon, Chadwell
"Just want to say a big thank you to George, he has been amazing and goes above and beyond his services."
"A very clever and talented man. Attention to detail and passionate about your business."